Brinca

Brinca is a children’s sneaker brand built around the spirit of play and motion — its very name means “jump.” Inspired by that essence, the visual identity was crafted to feel lively, warm, and full of energy. The logo reflects the act of jumping, supported by a palette of cheerful colors and a bouncing ball that became the unifying element across all brand materials. The result is a cohesive, joyful identity that speaks directly to both kids’ imaginations and parents’ trust.

Deliverables