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Pucks
A bold reimagining of sports energy — this project merges innovation and style to redefine how athletes fuel their performance.
2015
Pucks introduces a fresh take on sports energy with compact tablets designed to energize athletes in a sleek, modern way. Leading the full brand creation, the challenge was to translate this groundbreaking pill format into a market long dominated by drinks. The result is a brand identity that balances the sensual appeal of the product with the professionalism and determination of elite athletes, bringing a new level of sophistication to the world of sports nutrition.
Deliverables
Branding
Packaging
Social Media
Graphic Design
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