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Who's Up?

Designed to spark real connections, this project transforms social media into an invitation to live, laugh, and meet — in the real world.
2025

Personal project: Who’s Up? is a social platform designed to reconnect people with real-life experiences. Whether it’s sharing a beer, playing tennis, or enjoying an afternoon in the park, the app encourages spontaneous meetups and authentic human interaction. The creative challenge lay in blending the fun and fluid energy of the real world with the dynamic nature of digital design. The result is an engaging, purpose-driven brand that inspires people to look up from their screens and truly connect again.

Deliverables

Research
UXUI
Branding
Implementation
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